Posted on 18-Dec-2018

HCG Cancer Centre

The so called emperor of maladies the big "C" the great equalizer meets its match in those who have beaten cancer, survived and then thrived. They all have a message to people out there who are battling cancer, a message of triumph, victory and one that is achieved without battling an eyelid.

To celebrate the spirit of the survivor’s each year we created a concept in 2014. We kicked off a campaign to celebrate the cancer survivor’s day called the SELFV Survivor Stories. In this campaign we invited survivors from across the globe to shoot a Selfv (self-video) on their smart phones capturing their inspiring story of hope and victory.

The idea here is to provide a ray of hope for cancer patients fighting the disease, raise awareness among other survivors and the society as a whole.

In 2014, the 1st season the winners were given away a Harley Davidson Bike as the 1st prize followed by International Holidays, Domestic Holidays, LED TVs and more.

In 2015 for the 2nd season the 1st prize was a Mahindra Thar – 4 Wheel Drive followed by an International Holiday, Designer Brand Merchandise

In 2016-17, for the 3rd season the campaign theme was about - Life is Greater Than Cancer. We had the following brands that partnered with us – Ducati, Samsung Mobiles, Radisson Blue, Aster Holidays, Vijayavani, Alive Media, Book My Bus, Smartlife Magazine, Fervour& many more.

2017-2018 SELFV is proposed on the same lines on January 10/11th with an only aim of motivating our CANCER WINNERS!
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